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Force 5 Media plans brand and market introduction of California health and lifestyle studio
SOUTH BEND, IN (August 1, 2006) – Force 5 Media™ [Force 5], a leading regional marketing communications firm, announces the completion of a comprehensive branding campaign to launch Chatsworth, CA-based Revive Studios, a new, unique consumer destination including a yoga studio, art gallery and coffee shop. The brand launch, designed and developed by Force 5, includes a complete trade dress and identity system, website, signage, in-store consumer use packaging and spa item packaging.
According to Deb DeFreeuw, President of Force 5, "the branding campaign for Revive Studios was especially exciting as we worked with the client from the very beginning. Revive approached Force 5 with a vision and architectural renderings. Working closely with the client, even though separated by a few time zones, Force 5 developed a visual brand identity system which has been rolled out in numerous advertising, promotion and in-store applications."
Revive Studios serves the ecological and health minded consumer. A unique range of services complements and restores and revives the mind, body and spirit. Revive java will serve refreshing smoothies, healthy baked goods, superior roast coffee and exotic teas. Revive yoga features classes for the beginners as well as advanced students, special classes for pre/post natal, teens and children. Revive art will feature unique collections from local artists of paintings, glass art, metal sculpture and one-of-kind jewelry.
"When selecting the creator of our entire brand identity, Revive looked at experience, expertise, personality, chemistry and of course, price. Force 5 came out on top with the creativity and vision we demanded, and, although far away, Force 5 really understood the direction and emotion required for a successful launch of Revive brand" stated Andrea McClain, Revive's Director of Operations.
"Force 5 listened to our ideas and turned them into better ideas, beyond our expectations and their services and support are immeasurable," McClain continued.
About Force 5 Media
Force 5 Media [F5M] is a South Bend, IN-based marketing communications firm that blends the right mix of strategy and creativity... the analytical and logical with the emotional, intuitive and visual. F5M helps clients find the sweet spot between logic and magic to sell products and build brands by designing and developing marketing, advertising and promotion, electronic marketing, website design and development, search engine optimization [SEO] strategy and public relations. Whatever it takes to solve a communication problem and turn it into an opportunity to sell, introduce and support their brands. We help our clients be successful.
About Revive Studios
Revive Studios is a unique community destination where one can revive their senses through yoga, art, food and beverage. The café, Revive Java, features locally roasted coffee, healthy smoothies, whole-leaf teas, fresh baked goods and gourmet Italian ice. All of Revive Java's offerings are centered on natural and organic ingredients, combined with delicious flavor. The yoga studio, Revive Yoga, provides a wide variety of yoga classes taught by experienced yoga instructors. Revive Yoga has classes for all levels and ages, including teen yoga, yoga for children, and pre and post-natal classes. The art gallery and retail area, Revive Art, showcases local artwork, along with retail items such as candles, one-of-a-kind jewelry, and Revive's own natural soap line, Revive Bath! Throughout every stage of planning and development, Revive Studios has strived to make mindful "green" choices in every facet of the business. Sustainable building materials were used throughout, including solar power, recycled flooring, and non-toxic paint – even the yoga mats and blocks are eco-friendly! These ecologically-mindful business decisions have helped Revive to stand out as a considerate and health conscious business. For more information, go to: www.revivestudios.com.
Contact
At Force 5 Media
Kathleen Murphy, Vice President of Marketing
574.234.2060
murphy@force5media.com
At Revive Studios
Andrea McClain, Director of Operations
Revive Studios
23350 Lake Manor Drive
Chatsworth CA, 91311
info@revivestudios.com
java phone: 818.710.6691
yoga phone: 818.710.6693
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