In this issue:
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Welcome to the first issue of
We'd like to share ideas, news, tips and stories. Maybe even ideas that didn’t work.
We hope you will stay, give us a chance and give us your feedback at freshbreeze@forcefivemedia.com. We want to hear from you. |
Beware the sissy semicolon.
Good writing skills... do they seem to have gone the way of good manners?
Up until a few months ago, someone on our staff, who will remain nameless, was addicted to those sissy semicolons. Many of us who write for our jobs … just the regular old business communication stuff – emails, letters, invoices, web postings – use semicolons way too much. Excellent copy writers are even known to use them rather than write full sentences. We are trying to break the sissy semicolon habit at Force 5, no matter how painful.
A recent column by James Kilpatrick entitled "The Writer’s Art" took on the semicolon. Kilpatrick’s articles are distributed by Universal Press Syndicate and are definitely worth the read, especially the one on sissy semicolons. You can see all his columns at the uexpress website. Kilpatrick is a great source to refresh ourselves on just what exactly is excellent writing.
to find out more, see our resource section | back to top
 Do you blog yet?
Our Multimedia Developer, Brent Decker, is a big blogger!
It’s a fun and free way to stay in touch with family and friends and provides an easy way to communicate your thoughts (creative or otherwise), photographs, and audio, through a blog (short for "web log").
Check out blogger.com today to see what it’s all about and signup to start blogging. Again, it’s a fun way to keep friends and family up-to-date, and to create new friends in front of a worldwide audience. And, it’s free!
to find out more, see our resource section | back to top
This is not a brand... read Neumeier's book to find out why.
A worthwhile, breezy read...
Over the last several months, we have devoured some great marketing and business books…some were worth the time, others, well, not so wonderful.
Probably the best short read was The Brand Gap by Marty Neumeier. It’s billed as a white board overview of how to bridge the distance between business strategy and design with great imagery and thought-provoking ideas throughout. Go get it. Talk about fresh and totally relevant.
After you read it, tell us what you think. Email us at goodread@forcefivemedia.com and we will post a summary in our next issue of a fresh breeze!
to find out more, see our resource section | back to top
 There's more to life than work
For those of you who have not met Archie, our office dog, you might be interested to know that Archie also has a life outside the office. He goes to the hospital every Wednesday night with his owner, David Morgan, as part of Northern Indiana's chapter of the Delta Society's Pet Partners. They visit numerous hospital patients, some who are completely unresponsive to human interaction - until Archie walks in the room. David says some patients may end up "talking about everything except why they're in the hospital." Over the past 5 years, they've now visited nearly 1800 patients!
To learn more, read the June 24th article on Archie that appeared recently in The Elkhart Truth, "A dog and his man start a new practice."
to find out more, see our resource section | back to top
Workin' at Mach Ten with our hair on fire...
The paces around Force 5 keep accelerating as we develop and design solutions which are a clients' own fresh breeze:
- Take a look at the website we've just launched for HomeCrest Cabinetry
- Check out our new brand launch for Chatsworth, California-based Revive Studios, the newest place to find yoga classes, a superior coffee bar, and work from local artists... sounds like something we could use in South Bend!
- Also up and running is the Midwest Farmers Market site, where hundreds of vendors can now sign up to sell their fresh produce and handmade crafts
to find out more, see our resource section | back to top
Resources
- To see Kilpatrick's article on the sissy semicolon and others, check out uexpress.com.
- Interested in the Brand Gap? Check out Marty Neumeier's book!
- Looking to start a blog? You can do it for free at blogger.com!
- To read the whole article about Archie's hospital visits, take a look at the original article from The Elkhart Truth.
- If you're interested in becoming a Pet Partners team member like Archie and David, please visit Comforting Creatures to find out how!
- Looking for new cabinets? Look no further than Homecrest Cabinetry.
- See the the brand we developed for Chatsworth, California Revive Studios.
- Look at the progress on what is scheduled to be the largest farmers market in the midwest when it opens next spring at the Midwest Farmers Market.
Force 5 Media helps clients solve their brand and communication challenges. Blending the right mix of strategy and creativity…the analytical and logical with the emotional, intuitive and visual…to help clients find the sweet spot between logic and magic…it’s their own Fresh Breeze.
Brand building, advertising and promotion, sales tools, electronic marketing, website design and development, whatever it takes to introduce and support brands, sell products, meet revenue demands, make an impact.
set sail with force 5 :: message in a bottle
© 2006 Force 5 Media
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